WOMEN’S retailer Ann Summers has relocated to a new store in Bournemouth town centre – three units away from its previous home.

The high street lingerie brand recently closed its large store in Commercial Road following the end of its lease and have downsized to a new unit just a stone’s throw away.

A smaller Ann Summers is now open at the former Holland and Barrett shop in Commercial Road, located between the old H&M store and Café Nero.

Workmen have been seen in the recently closed site stripping the interior bare.

Bournemouth Echo: The new Ann Summer store in Commercial Road, BournemouthThe new Ann Summer store in Commercial Road, Bournemouth (Image: Newsquest)

Last year, it was reported that the “large multiple windowed” site, next to JD Sports, was available on Rightmove on a new ten-year lease with a rateable value of £99,000.

Following the closure and subsequent move, an Ann Summers spokesperson told the Echo: “We’re excited to have opened a brand-new store in Bournemouth.

“Our previous store closed as part of a natural break in the lease, and we are delighted to have found another brilliant location just a few doors down.

“Bournemouth is a great shopping destination and we’re really pleased to be welcoming customers to our awesome new-look store.”

Unlike its predecessor, which had a distinctive pink frontage and logo, the new store has a basic black frontage design.