The Great British Bake Off is returning to our screens soon with Alison Hammond as a new co-host and she’s been spotted in the tent for the first time in a teaser clip for the new series.

The show returns to Channel 4 in September and the playful animated film follows a group of sweet ingredients heading to the renowned Bake Off tent to achieve their dream of becoming part of the chocolate and raspberry cake seen on the show’s opening titles.

This Morning presenter Hammond is seen in a red and black floral dress alongside returning co-host and comedian Noel Fielding, wearing a cowboy hat and a yellow sad face shirt, to tuck into the cake.

Judges Dame Prue Leith, sporting her signature bright ensemble, and Paul Hollywood also make an appearance in the trailer where they are seen tucking into a slice of the cake.

The clip is set to Heaven Is A Place On Earth by Belinda Carlisle and it marks the first time Hammond has been seen in her new role.

She replaces comedian Matt Lucas who in December announced he would be stepping down from his role as he could no longer commit to the programme’s schedule alongside his other projects.

Hammond is known for her larger-than-life personality and interviewing style, having been a presenter on ITV’s This Morning since 2002.


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She is up for best TV presenter prize at the National Television Awards (NTAs).

Before the ITV presenting role, Alison competed in the third series of Big Brother and has since gone on to appear in multiple reality shows including I’m a Celebrity… Get Me Out of Here!, Celebrity Coach Trip, Strictly Come Dancing and Celebrity MasterChef.

Hammond also co-hosted the Baftas this year with actor Richard E Grant.

In 2020, Hammond appeared on an episode of Celebrity Bake Off where she momentarily became confused about the whereabouts of her oven door.

Viewers who are excited for the return of Bake Off can look forward to seeing the trailer for the upcoming series as it airs on Channel 4 at 6.58pm on Wednesday.

It will also feature as a roadblock across the broadcasters network at 9pm.